{"id":282794,"date":"2022-07-21T14:31:43","date_gmt":"2022-07-21T12:31:43","guid":{"rendered":"https:\/\/www.nya.com\/about-us\/sustainability\/"},"modified":"2026-09-30T15:51:15","modified_gmt":"2026-09-30T13:51:15","slug":"our-approach","status":"publish","type":"page","link":"https:\/\/nya.com\/en\/about-us\/our-approach\/","title":{"rendered":"Our Approach"},"content":{"rendered":"

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Today for tomorrow<\/p>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\r\n\t\t\t\t\t\t\t\tOur contribution<\/span>\r\n\t\t\t\t\t\t\t<\/h1>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\t\r\n<\/div>\n
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Based in the Elbtalauen-Wendland biosphere region, we experience the beauty and diversity of flora and fauna every day. The active protection and preservation of these valuable habitats has always been a matter close to our hearts, and treating both people and nature with respect is something we take for granted. Aware of our responsibility, we are always on the lookout for further ways to keep the impact of our business operations on the environment as low as possible, to compensate for it and to make a positive contribution to the common good. No matter whether through small steps or extensive measures.<\/p>\n

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Company site<\/p>\n

Nature compensation areas with a watercourse and insect-friendly planting on nya nordiska’s premises in the centre of Dannenberg provide an attractive habitat all year round, and not just for bees. The electricity requirements of the business operations are covered 100% by green electricity from a regional supplier.<\/p>\n

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Saving resources<\/p>\n

Measures such as switching to LED technology and using modern servers have enabled us to significantly reduce energy consumption in the company. The use of cloud-based systems has enabled a reduction of paper consumption by more than 50%.<\/p>\n

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Recycling<\/p>\n

The use of recycled products and the avoidance of waste takes place wherever possible in the company’s operations. Packaging and protective fleece for shipping goods are made of recycled and\/or recyclable material. Recycled paper is used for printing needs. The share of fabrics made from recycled materials such as PET bottles and wool in the total collection is continuously being increased. Products that are no longer sold regularly are used, among other things, as donations in kind and through the sale of remnants and special items.<\/p>\n

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Innovative product development<\/p>\n

Fabrics made from pure, renewable natural materials such as wool, cotton and linen have always made up a large part of the nya nordiska collection. Material blends are used less and less wherever possible to facilitate subsequent recycling. Thanks to our partners’ modern production techniques, we are more and more able to offer our customers items made from recycled (natural) materials that are in no way inferior to conventionally produced fabrics.<\/p>\n

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Responsible purchasing<\/p>\n

More than 80% of our high-quality and durable fabrics are produced in Europe, where high standards for occupational safety and environmental protection apply. Production and working conditions of suppliers are transparent. Shorter transport routes lead to fewer emissions. We maintain a partnership with our suppliers, many of whom have long-standing business relationships with us. It is important to us to contribute to the preservation of these production sites and the comprehensive know-how available there. Our partners rely on innovative, sustainable production processes. A large number of them are certified according to Standard 100 by Oeko-Tex\u00ae.<\/p>\n

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Social responsibility<\/p>\n

nya nordiska provides guidance and opens up career opportunities through internships, in-company training and cooperation with universities. Students, regional organisations, assoziations, projects and events are supported. Employees benefit from a company pension scheme. The majority have been part of the nya nordiska team for many years. Labour and consumer protection have a high priority and are ensured through regular inspections. The majority of our fabrics come from producers who are certified according to Standard 100 by Oeko-Tex\u00ae. This gives consumers the assurance of receiving textiles that have been tested for harmful substances and are harmless to health.<\/p>\n

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The following articles and many other fabrics made from 100% natural fibres or recycled materials can easily be found in our online product catalogue.<\/p>\n

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