Our Approach

Elbe_Dahmschen

Today for tomorrow

Our contribution

Based in the Elbtalauen-Wendland biosphere region, we experience the beauty and diversity of flora and fauna every day. The active protection and preservation of these valuable habitats has always been a matter close to our hearts, and treating both people and nature with respect is something we take for granted. Aware of our responsibility, we are always on the lookout for further ways to keep the impact of our business operations on the environment as low as possible, to compensate for it and to make a positive contribution to the common good. No matter whether through small steps or extensive measures.

Company site

Nature compensation areas with a watercourse and insect-friendly planting on nya nordiska’s premises in the centre of Dannenberg provide an attractive habitat all year round, and not just for bees. The electricity requirements of the business operations are covered 100% by green electricity from a regional supplier.

Saving resources

Measures such as switching to LED technology and using modern servers have enabled us to significantly reduce energy consumption in the company. The use of cloud-based systems has enabled a reduction of paper consumption by more than 50%.

Recycling

The use of recycled products and the avoidance of waste takes place wherever possible in the company’s operations. Packaging and protective fleece for shipping goods are made of recycled and/or recyclable material. Recycled paper is used for printing needs. The share of fabrics made from recycled materials such as PET bottles and wool in the total collection is continuously being increased. Products that are no longer sold regularly are used, among other things, as donations in kind and through the sale of remnants and special items.

Innovative product development

Fabrics made from pure, renewable natural materials such as wool, cotton and linen have always made up a large part of the nya nordiska collection. Material blends are used less and less wherever possible to facilitate subsequent recycling. Thanks to our partners’ modern production techniques, we are more and more able to offer our customers items made from recycled (natural) materials that are in no way inferior to conventionally produced fabrics.

Responsible purchasing

More than 80% of our high-quality and durable fabrics are produced in Europe, where high standards for occupational safety and environmental protection apply. Production and working conditions of suppliers are transparent. Shorter transport routes lead to fewer emissions. We maintain a partnership with our suppliers, many of whom have long-standing business relationships with us. It is important to us to contribute to the preservation of these production sites and the comprehensive know-how available there. Our partners rely on innovative, sustainable production processes. A large number of them are certified according to Standard 100 by Oeko-Tex®.

Social responsibility

nya nordiska provides guidance and opens up career opportunities through internships, in-company training and cooperation with universities. Students, regional organisations, assoziations, projects and events are supported. Employees benefit from a company pension scheme. The majority have been part of the nya nordiska team for many years. Labour and consumer protection have a high priority and are ensured through regular inspections. The majority of our fabrics come from producers who are certified according to Standard 100 by Oeko-Tex®. This gives consumers the assurance of receiving textiles that have been tested for harmful substances and are harmless to health.

The following articles and many other fabrics made from 100% natural fibres or recycled materials can easily be found in our online product catalogue.

  • Almina

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    City – Country – River. Almina is suitable for universal applications – from urban lofts to modern country homes. The semi-transparent fabric is an accomplished symbiosis of naturalness and modern technology: its piece-dyed base material made of recycled polyester features a typical linen look while the fancy yarn used for the fine, irregular vertical stripe looks hand-made. A texture reminiscent of the irregular surface of a river that breathes life into the pattern and interiors with four delicate natural tones.

  • Alvaro

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    The evening star. Alvaro is a natural wool blend with a sophisticated twist that injects textile highlights into upholstery. The metallic yarns of its four colour versions span the arc from the golden reflections of the rising sun in bone and graphite to the cooler silver accents of the setting moon in natural and silver. Their fine shimmer sparkles in the thick wool yarn, giving the soft yet highly durable fabric (with 70,000 Martindale rubs) its elegant touch.  

  • Arik

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    Cool Wool. Arik is a natural talent. Both lightweight, rugged with 35,000 Martindale rubs and easy-care it serves both as an elegant upholstery fabric and as a furnishing fabric with a beautiful drape and attractive reverse. Made of 100% wool it controls moisture and heat and can therefore contribute to the improvement of the indoor climate. With its soft feel it is also pleasant to touch. The cubic-abstract all-over design thrives on the contrast between warp and weft and – depending on the colour combination – produces either a modern Scandinavian effect or a charming retro look.

  • Boom

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    Woollen and sustainable. The Bodo Sperlein edition for nya nordiska is rounded off by Boom, an innovative upholstery fabric that can also serve as a heavy drapery. The print design on recycled wool combines the look and feel of its natural material with a sense of sustainability. Combined with a synthetic fibre component, this drapery and upholstery fabric boasts exceptional durability. Its graphic design corresponds to that of Blitz and can be made up without pattern repeats.

  • Brabant

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    An airy transparence and a gentle smooth drop is what makes Brabant a fabulous linen basic. With typical linen slubs and its natural mélanges Brabant is suitable for rural as well as urban interior decorations.

  • Fino Pin

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    Our popular uni classic Fino gets some company: Fino Pin combines the casual, semi-transparent pure new wool╔s excellent characteristics with a new pinstripe design. Similar to its big brother, Fino Pin is available in double width and the colours wool white and three noble shades of grey. Another advantage: due to humidity regulating properties, wool can improve interior climates. Furthermore, wool is a renewable, biodegradable resource with isolating effects.

  • Jona

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    Favourite stripes. Jona provides soft furnishing delights “en bloc”. Serving as the striped counterpart for Uni Jonte, this popular classic among patterns brings a fresh, 12 cm wide block stripe into textile play. The epitome of nya nordiska’s core competence, Jona combines natural fibres with Scandinavian clarity and stripes – and all of this in 16 powder tones and an informal look perfectly tuned to suit Jonte. These properties allow this versatile furnishing fabric to conquer interiors anywhere from country mansions to urban lofts. This linen fabric comes pre-washed and can be processed right away.

  • Joris

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    Fashion for windows. Joris projects the style and radiance of current fashion to interiors. With its elegant drape and matt surface this single-coloured fabric exudes a relaxed, hip feel underscored even further by its dry touch and refined sound in movement. The piece-dyed furnishing fabric woven from recycled polyamide can be made into versatile draperies from curtains to pull-up blinds. Its nine-colour scale comprises pastel shades as well as dark blue and grey tones. Tailor-made for style-assured applications.

  • Lanalino

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    Formidable semi-transparent woven uni made of wool and linen. Lanalino is modern understatement. An elementary plain weave and harmonically corresponding colours in warp and weft give a pure and casual ambiance to this decoration fabric.

  • Loke

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    An evergreen re-mastered. Loke blends tradition with a contemporary twist with its 5 mm narrow stripes running across the warp. When the double-width, opaque drapery fabric isn’t used railroaded it dresses windows seamlessly with slender perpendicular stripes. Consisting of 50% linen and 50% cotton, it combines Scandinavian naturalness with warm, Mediterranean shades. Thanks to its casual drape this versatile, light double-face fabric is also suited for Roman blinds. An attractive newcomer to nya nordiska’s stripes collection.

  • Marlene CS

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    A sustainable gem. Marlene CS captivates us with gently shimmering embroidery in Trevira CS yarn in the form of curved lines that appear as if sketched by hand. The base fabric is Uni Marla CS produced with Trevira CS yarn obtained from recycled PET bottles. The modern combo of “Art to Use” and crafts-manship makes Marlene CS a typical nya nordiska design. Either tone-on-tone or featuring multi-coloured embroidery on a silvery grey or white background, this soft drapery fabric, which is fit for contract applications, perfectly blends in with contemporary architecture – both on its own or in combination with Marla CS.

  • Osmondo

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    The botanic pattern of signature fabric Osmondo made of pure linen looks hand-drawn with its fine lines. It features an all-over fern leaf applied to the basic fabric Nubia using a wet printing process. In four shades the soft linen satin looks like a pseudo plain from a distance while close up it reveals its refined foliage. Osmondo is washable.